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How To Master Instagram – Guide for Small Businesses

Instagram has grown to become such a powerhouse among the social media platforms. This growth has made it difficult for many businesses to build an online presence without incorporating Instagram into their strategy. Instagram has its own policies just like any other social platform which requires one to abide by if they are looking to succeed in the industry. You need to know how to work your way around Instagram in order to be in a better position of marketing your brand through the social platform. This piece provides you with a complete guide to mastering your Instagram account as a small business to help you build engagement and offer lead generation.

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Getting started

The stats supporting Instagram can easily get you excited and cause you to jump in and forget to do the simple things such as filling out the information required by the platform. At first you might think that this is something you can get away with but in real sense, it could end up alienating your prospects. An incomplete profile can prove to be costly on Instagram especially for a small business because of the lack of resources to rectify things. Before joining, make some time to familiarize yourself with the platform.


The introduction of hashtags by Twitter provided users with a new way of distributing content. Both Instagram and Twitter are the only platforms using hashtags as a way of distributing content. In as far as using hashtags is concerned, the most important thing to do is to try as much as possible to remain relevant and do your research well. Come up with hashtags that can give specific information about your upload. If it is possible to describe a product with a simple hashtag, do so. For example who unfollowed me on instagram is a specific hashtag by which we can uniquely search for the person who posted and follow him up

Create awesome descriptions

Make your descriptions count. You can achieve this by writing high quality descriptions that makes the most of keywords and do contain details relating to your business. This will help Instagram users to easily find your business which should be your main objective as a small business. Never post a photo and fail to fill in the description.

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Know the right size of your images

Instagram is very specific in as far as their images are concerned. The platform is very clear on the requirements regarding an image’s dimension and pixels. The trick here is that if you fail to abide by the instructions stipulated by the channel, chances are that you’ll end up having blurry images on your profile which will not look good from your follower’s side. As a small business, you need to look as professional as possible which is what you should always strive to achieve. In as far as a profile picture is concerned, the platform demand that the images be cropped right down to 150 x 150 pixels.

Opening an Instagram account is one thing and operating it is a whole other thing. If you really want to make the most of the platform you need to abide by all the rules and regulations which often at times do not involve one having to buy instagram followers as a way of building presence.

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